It’s been a while since my last blog post, so I feel like this update is long overdue. Although I’ve been running my design business for nearly 10 years now, the past 5 years have been a slower season as I took time to start, and grow, my young family. When my oldest daughter started kindergarten this past fall, and my younger one started full-time daycare, I decided it was the perfect opportunity to bring the focus back to my passion and really grow my business. Let me tell you, it has been a wild 6 months!
When I sat down to map out my new business plan late last summer, I had every intention of being a regular blogger. I love to write, and I had hoped to share many of my projects, design tips, ideas and inspiration through frequent articles for my followers. However, the reality is that I quickly became so busy with actual design work, that many of the marketing initiatives I had planned to implement were forced to take a backseat while I focused on my clients and being present for my family. I often feel guilty about this, but I try to remind myself that being so busy that I don’t have time to write is a really good problem!
I think this is something that many small businesses and entrepreneurs struggle with. It’s virtually impossible to do everything well, so it’s important to know when to delegate. For the first time since I started my business, I hired and collaborated with an amazing marketing person to help me launch a promotional offering. It took a lot of pressure off of me, knowing that she was handling this aspect of things so that I could focus my energy where it was most needed – on my clients.
Over the last 6 months, I have had the good fortune to work with many new clients, vendors and trades on a variety of different projects. Social media has allowed me to reach a whole new audience and, as a result, I have been doing a ton of design consultations with people I would never have had the opportunity to meet before. I have fully stepped into the world of commercial design and have taken on the role of project manager for a particularly large project (more details to come on this soon!). I have continued to work with Realtors to offer their clients Home-Sale Consultations, and many new Realtors have come on board to work with me in the last few months.
Needless to say, things are going well, and it’s unbelievably exciting. I truly feel like I am “living the dream” every single day that I wake up and get to do what I love. The flexibility of being your own boss can be a blessing and a curse depending on the day, but I wouldn’t trade it for the world!
If you have a design project in mind that you want to chat about, please connect with me via email, phone or DM on Instagram. I love to talk design :)